CT Web Factory transformed OptiCare’s two websites into one optimized site, OptiCarePC.com, to help properly showcase their bustling business. The challenge was to provide an in-store OptiCare brand experience online through a strategic redesign and merging of the two sites into one, OpticarePC.com. The solution was to convert the site into searchable content, integrate social media outlets, and make it mobile friendly. Photography was done specifically for the site to properly showcase all 18 Connecticut locations. In addition, a content management system was implemented so OptiCare can manage their own site and make updates themselves.