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[VIDEO] FroYo Lounge for Cheshire's Summer

Look for a summer opening of the new Froyo World.

With flavors such as berry swirl and honey lavender, the timing couldn't be better for a summer opening of FroYo World in Cheshire.

Owner William Bok of Branford said he plans to open in Maplecroft Plaza in late June or early July. "It's got a lot of foot traffic. It's a pretty good location," he said in a recent interview.

Bok plans to hire up to 10 employees for the Cheshire store, he said. Applications are available on the company's website.

Billed as Connecticut's "first self-serve frozen yogurt lounge," the small franchise company is already operating in New Haven and will open its doors in Hamden in a few weeks.

Froyo World will be located in the former Hallmark store at 191 Highland Ave. where a large window banner was installed earlier this month.

In an earlier interview with Branford Patch, Bok said he plans to launch 50 stores in the next year. Potential franchisees should act quickly, he said. "You’ve got to catch the wave while it’s small."

Leslie Hutchison April 25, 2012 at 03:15 PM
A good example of Cheshire's economic staying power. This franchise leased space in Maplecroft Plaza just three months after Holly's Hallmark closed.
Liz ford April 26, 2012 at 03:05 PM
I'm confused. The caption states it is opening in May and the article states June or July.
Leslie Hutchison April 26, 2012 at 03:32 PM
Thank you for pointing that out. A crew member who put up the sign said May, but William Bok said it will be late June. I fixed the caption which from the original story!
Julia DeCamp August 10, 2012 at 08:52 PM
Why is it opening so late?
Leslie Hutchison August 10, 2012 at 09:05 PM
They are opening one in North Haven next week. Hamden's is open and they have plans to open quite a few in Central Connecticut in the near future.

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