A frozen yogurt franchise is expected to open this spring in the former Holly's Hallmark store in Maplecroft Plaza. The small franchiser, Froyo World, is based in New Haven.
A company representative couldn't be reached for comment, but a contractor on Wednesday said the store at 191 Highland Ave. is expected to open in May.
Froyo World bills itself as "Connecticut’s first self-serve frozen yogurt lounge." The company plans to open six locations in Connecticut this spring, according to its website, including outlets in Cheshire, North Haven and Hamden.
The company is owned by William and Dennis Bok of Branford, according to state records. It incorporated in March 2010. Froyo" is industry slang for "frozen yogurt."
The announcement of the franchise in Cheshire comes just two months after the Hallmark store closed in early February.
